Why SEO? Everything You EVER Wanted To Know

Setting up an attractive even beautiful is the goal of all website designers. In the process, sometimes the effectiveness of the web site is diminished. We need to remember that our goal isn't just to possess a beautiful website that will make people wish to stay and appear around and enjoy, but also a website that will be helpful to the motors in identifying what our website is approximately or what it really is relevant to.

Udi Manber, Google vice president overseeing search quality, in response to a question about webpage articles evolving to be more search engine friendly explained, "It's definitely still lacking. I wish people would put even more effort into thinking about how other people will find them and putting the right keywords onto their webpages." Popular Mechanics - April 16, 2008

Search engine optimization or SEO is arguably the most essential way to drive targeted traffic to your website because it potential clients to improved search engine placement. If you're wondering what are SEO services, don't worry.  Many people don't understand them.

Optimizing the advantages of a well-designed web site will result in a lot more traffic coming to the web site thereby producing income for the business publishing the web site. With this fact at heart however, optimizing your website might cost you thousands in case you are not competent in this area. Good search engine optimization leading to improved search engine placement will, however, bring you a much higher return on the investment of either time or money you placed into it.

My goal in this post is to provide you with the basics of seo so that you may understand it and integrate it to assist you accomplish your task. This will help you to improve your relevancy and se's rankings for the best results possible through proven seo techniques.

What exactly are the major errors in design

First is is important to remember that se's are machines and go through words they don't see images or pictures. The most common mistakes form search engines optimization standpoint are:

Making a site in flash
Images without alt tags
Minimal or non-existent meta title or title tag

Flash(TM) to the search engines is just like a graphic it really is invisible although the Flash(TM) may catch the intrigue of the viewer it won't help the search engine to know what your website is about. While the text display as a part of the Flash(TM) my become abundant with keywords and information it'll be lost totally to the search engines and you will proceed unnoticed. Flash(TM) and pictures can be used to enhance a website but the site will need to have text to be able to build relevance for the search engines.

In the same sense images are also invisible, however we are able to include alt tags that will give the se's a concept of what the viewer will dsicover. In fact the alt tags can be quite helpful since the se's will place a little more emphasis on the written text in alt tags. Don't overload using keyword phrases in the alt tags but use some to help where appropriate.

The title tag as well discuss later on is an essential place to tell the search engines what your webpage is all about.

Where do we start?

Why is seo (SEO) so essential? SEO is essential because this can make your website relevant to your keywords during the search engine ranking process and will result in improved search engine ranking. This is why why some businesses hire an SEO organization to do this task.

You can obtain information on low cost related services anywhere on the internet. However, few are actually showing you how exactly to work out an inexpensive plan for improved search engine placement. Some companies will even use antiquated techniques that may slow the procedure down. Good seo should help you to start enhancing the search engine ranking of your website and begin driving traffic to it in a matter of days or weeks with expensive processes.

Certain industries really need SEO and are a little more competitive.  Movers SEO is one that is important and essential among others as well.

Search engine optimization begins optimally on your website, as you intend and build it. If it had been not done initially you aren't too late, you can do it after you have it built and return back and revise it to enhance the exposure to the search engines and still result in improved search engine placement. It consists of the following elements known as "onsite optimization".

KEY WORD RESEARCH - choosing the principal and secondary keywords you use on your website or webpage
Implementing the keywords naturally into important elements in the web site header and body.
KEY WORD RESEARCH and Usage

Let's start initial with key word research. Why is key word research important? The key word research helps us to find the keywords that connect us with our targeted audience. They are the words that we want to use on our site in many ways to build relevancy on our webpage so when se's find our site and watch / crawl our pages, they'll then index us for those keywords. Once that occurs, when those keywords are typed into the search engine by potential clients, the search engine will then screen our site in the serp's, which is certainly how they tie us to our targeted audience.

Ideally you use a reverse search tool that will enable you to enter words you think are keywords people would search for and which will tell you the number of situations those keywords were searched for over a given time period.

Depending on the device you are employing and the databases and the search engines they have access to for their serp's you'll get different quantities in your reverse serp's. Your search engine marketing professional will know and have access to these equipment and which ones are appropriate for specific uses. These equipment can considerably speed up the procedure of onsite optimization result in quicker improved search engine placement.

How Do I Use My Keywords After we have identified the keywords, following we need to find out where and how exactly to use them for improved search engine placement. The initial and arguably the most crucial place to use our keywords would be the name tag for your website. The name tag shows up in the header of the web page and is the first opportunity we have to tell the search engine what our web page is about.

The title tag ought to be 60 - 80 characters long and use one or two of the most crucial and/or relevant keywords for that page and perhaps your website domain name, particularly if your domain name includes keywords in it. The name tag information shows up in the blue header bar near the top of the window and can be used as the name of your listing when your website is displayed in the natural or organic serp's.

The meta description ought to be about 2 - 3 sentences or up to about 200 characters that describe for the customer and the search engine what the webpage is approximately. In the natural or organic search engine results, this description will be the initial choice for the written text the search engine displays under the title. This description does not appear on the site page when the web site is displayed for visitors but is certainly readable by the search engine and found in the serp's primarily.

A third meta tag is the keywords metatag which can be not displayed to visitors of the web site. The keywords metatag is a hold over from early ways of seo, but because it was abused by website designers, it is seldom use by se's. We still utilize the keywords metatag, but most se's ignore it because of those earlier abuses. Some se's may still assess it and you hardly ever know when se's may start to use it again. The Keywords metatag is simply a list of up to 12 keyword phrases separated by commas.

The example below exclude the angle brackets because of this article being written in HTML but the angle brackets are the less than and greater than signs.


"meta content="Basic search engine optimizations concepts presented to give business owners and website designers and knowledge of good SEO techniques..." name="description" /" enclosed in angle brackets.

"meta content="keyword 1,keyword 2,keyword 3,..." name="keywords" /" enclosed in angle brackets
Your keywords found in the name, description and keywords tags now need to be used on the web page to validate to the search engine that your web page is actually in what you told the search engine that your web page is pertinent to. If the search engine doesn't discover the keywords on your own page, then it could only assume that your web page is not relevant to what you found in the title, description and keywords tags in the header section of the web site.

Now that we know that we need text about the page how do we use that text message to help emphasize the relevancy of the keywords about the web page? Mechanisms such as header tags for headings using keywords will give even more emphasis to keywords.

Hyperlinks where in fact the anchor text message is a keyword will add relevance to the keyword and since the anchor text message and the associated hyperlink reference are indexed by the search engines, using a keyword as the anchor text message both on the site and in offsite marketing will increase your rating for that keyword. Bolding and italics also pull some attention to the keywords for the search engine. Each web page will need enough text onto it to allow that page to show the relevance of the keywords it displays in the header of the web page to the search engine, if true search engine optimization is to be achieved.

Lets have a look at some of the other tags mentioned in the previous paragraph. 

Header tags alert the search engine to even more important text message on the page, much like the headline on the web page of newspaper will to the reader. A header tag is a tag that contain a "H" and lots between 1 and 7. The lower the number the bigger the written text and the even more important it really is to the search engine. H1 tags can be formatted using font tags to regulate the size or .css files to regulate the formatting.

Hyperlinks contain at least two components. The first component is the link destination represented by the term "href" referring to the web link reference and the anchor text message located between the beginning and closing anchor tags. An anchor tag is an "a" in angle brackets and closing with "/a" in angle brackets. The beginning tag likewise incorporate the destination reference.

Remember that you you could utilize a keyword phrase in place of the word house to designate your home page. That keyword would be a link and would help to build relevance for your website for that keyword.

As we use these structures in combination in a natural way we then are able to help the search engine to know what our web page is approximately and also create a page that's functional for an individual.

To optimize your website well for the search engines you should use unique meta tags about each web page on your own website.

The keywords ought to be used in:

Title Tags
Meta description
Header tags
Opening paragraph - about 3.75% density
Alt tags
Link / anchor text message or hyperlinks - big three
Body of the web page
Closing paragraph

They should be found in such a way as to feel natural on the web page. If the web page feels awkward, then look for ways to reword the information on the web page and make sure you aren't forcing the keywords in too many situations. This in combination with other activities to build your page rank are the best ways to get your page detailed on page among the search engines.

These strategies are what we call onsite web page optimization. Each page will need its own unique web page optimization for this content on that web page. Don't make the mistake of using the same name, description and keywords meta tags for every page on your own site.

Using these strategies in conjunction with the design of your website can vastly improve your search engine placement.